The little giant is in its deep thinking mode. When it opens its eyes up, it’ll have lots of wonderful creatives. Random ideas scribbled down onto paper but does those creative ideas have really meaning that meets the brief requirements? Sometimes there is a hunch guess base on our beliefs it’s the right way to go. However most often there are reasons behind our ideas, that makes our design work. I’m going to strip apart the Design Sync logo to tell you the reason which lead to my final logo idea. By asking myself or getting someone to ask questions about your design you can discover a lot more to your ideas, ticking someone [...]