As a designer our profession is to provide creative solution on any given project, no matter how big or small. As we start analysing a brief our creative sensor kicks in, activating our brain cells to come up with ideas. While we might be experts at thinking creativity, but have you ever wonder that creative thinking in itself can be studied. Dr. Edward de Bono, the master mind of creative thinking has theoretical studies the thought of creativity, which leads we’ll look at the vertical and lateral thinking.
What is Vertical Thinking?
Vertical thinking is basically a sequence of proceeding one state of information to another state. It is a way of thinking [...]
