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February 18, 2019

How to setup new banner ads in Google Web Designer (GWD)?

Below is the parameters I usually use when I setup my HTML5 banner ads from the Create New Blank File menu. It’s the first step to start animating your banner ads.

Name: Give your banner ad a name.

Location: Where your file will be saved.

Environment: Where will your ad be published.In most cases I select Google Ads (this also includes ads publishing through Adwords).

If it is a non Google Ad, eg that goes directly to publication or thirdparty publisher like Sizmek I would select Display & Video 360.

It’s best to check with your media agency or publisher for the correct environment if you are unsure.

It [...]

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